Purina UK
Your Pet, Our Passion.

Imagine being able to effortlessly explore Petcare websites, knowing that you will find the perfect products and services tailored to your dog's profile.

This is what MyPetPass can do for you. MyPetPass, is a digital search assistant that helps you make the right choices for your dog. Once you create your profile by indicating your dog's dietary requirements and health needs, MyPetPass will take care of the rest.

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How MyPetPass works

Create your pet's profile

Provide basic details like your pet's name, breed, age, weight, food preferences, allergies, and health conditions.

Improve your search experience

MyPetPass plays a supportive role in streamlining your search experience as a pet parent to find the right products for your dog's needs.

Explore and enjoy

View recommended pet foods, explore details, and easily purchase through integrated links.

Give it a try

Purina and MyPetPass

At Purina, we understand dog owners and how overwhelming pet parenthood can be. That's why we are thrilled about MyPetPass search experience to make dog food shopping easier for pet owners. Just like us, MyPetPass wants to make pet parenthood a smoother journey.

If you already have a MyPetPass account and would like access to your profile information, run the MyPetPass experience here.

If you have any questions, please contact us at info@mypetpass.eu

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The more you use your profile on different sites, the more accurate it will be.
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MyPetPass uses encryption to safeguard your pet's profile and any personal information attached to it.
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MyPetPass - We know what's best for your dog.

Frequently asked questions

By creating a personalized profile for your dog on MyPetPass, you pre-define a set of filters that can be applied to your favorite Petcare websites. With the touch of a button, MyPetPass uses the information that you have provided to filter through products and services, showing you only the ones that match your dog’s needs. This streamlined process eliminates the need for you to manually complete search forms, saving you time and effort in finding the perfect products and services tailored to your dog.

We are collecting the information and recommendations provided by the partner websites and we store it in your profile. The more you use MyPetPass, the better it will know you and your dog’s preferences, always providing you with better and more personalized recommendations.      

Experience the convenience and peace of mind that comes with MyPetPass.

Creating a profile for your dog is super easy and only takes a couple of minutes. We need to know basic information, such as breed, age, size, specific needs, and any shopping preferences you may have. To ensure we’ve got it all covered, we may ask you additional questions depending on the information requests from the partner website that you are visiting.      

You can access MyPetPass through any supported partner website. Simply create an account when MyPetPass experience is prompted by following the steps on screen. Don’t forget to save the profile in the end! This is crucial to ensure you can access tailored options across all our partnering websites.