Our commitments to people, pets, and the planet
Purina Cares
Nutrition is at the heart of what we do, but it's not all we do. We're committed to doing more of what matters beyond the bowl, for pets, for the people who love them and the planet we share.
Jeff Hamilton, CEO of Purina Europe
We care about the same things you do, so find out how we're doing more of what matters.
Purina Cares For Pets
Committed to Innovation
We are committed to innovate pet nutrition. In 2020 we launched PURINA® PRO PLAN® LIVECLEAR® - a breakthrough innovation providing high-quality nutrition and specifically designed to reduce allergens on cat hair and dander, to help people and pets stay closer.
With the quality of nutrition that we assure every day and our commitment to improve the health and wellbeing of pets through innovation, pet nutrition will always be at the core of what we do. But, for our commitments for pets we don´t stop at nutrition, we go beyond the bowl!
Fabio Degli Esposti, Marketing Director for Purina Europe
Or visit Your Questions Matter to find out more about how our products are made.
Pets at Work
Pets at Work is just one of our initiatives for people and communities. There are huge benefits to having your dog at work. That's why we've helped 209 companies across Europe become pet-friendly.
We believe that people and pets are better together and that the magic of the pet-human bond has the power to positively impact society.
Marie-Thérèse Burkart-Arnoso, Head of Human Resources for Purina Europe.
Purina Cares For the Planet
Working to reduce our impact
One of the ways we are helping to reduce our impact is by improving the recyclability and reusability of our packaging. Initiatives like our Purina One Bifensis packs which are made with 40% recycled plastic, using the ISCC-Certified mass balance approach, reducing the need for use of virgin plastics: These are plastics that are newly created without using any recycled materials.
We are passionate about creating richer lives for pets and the people who love them, including working to reduce our impact on the planet we share.
David Anderson, Operations Director for Purina Europe.
For more on how to recycle these packs click below.
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