Feline Fine: New research by Purina reveals that pets ease school half term hassles for parents

• 77% of parents relying on furry friends to help entertain little ones 
• A third (33%) say that pet sitting provides cost effective entertainment for kids
• 50% use pet playtime as a reward for finishing homework
• Purina has announced their new commitments, which include harnessing the power of the pet human bond to create real benefits to peoples' health and wellbeing. 
• Expert psychologist Jo Hemmings offers advice

OCTOBER 2022 – Keeping kids entertained during half term isn’t always the easiest task, but ahead of the October school break next week, new research from pet care company Purina, reveals that family pets are purrfect for helping to alleviate some half-term stresses. A huge 77% of parents rely on furry friends to help entertain little ones and a third (33%) said that pet sitting provides cost-effective entertainment during the holidays. 

The study was commissioned as part of Purina’s launch of its new set of Commitments dedicated to championing the pet-human bond, by improving the life and wellbeing of pets, people and our planet. The new research reflects how beneficial this bond can be; from benefiting mental and physical wellbeing, to providing free fun at a time when many parents will be wondering how to fill the days. 

As well as helping with cutting costs, over half (60%) of parents credit dog walks for helping to keep kids active by getting them away from screens during the holidays – which is a no small feat. But it’s not just for little ones, as parents themselves (33%) admit to offering to pet sit for others as a way of gaining some positive distraction for themselves amid school holiday chaos.

The research found that 50% of mums and dads use pet playtime as a reward for little ones finishing their homework, showing how much kids value their furry companions. What’s more is that the findings showed spending time with a pet is educational, as almost two thirds (64%) said a family pet helps their child be more responsible.

“Beyond just half term though, we know that many people are unfortunately experiencing unprecedented levels of difficulty and stress at the moment. With this in mind, we are really pleased to launch our six new Purina Commitments, which include pledging our support, for the first time, to fostering people’s mental and physical health through the power of the pet human-bond.” 

Jo Hemmings, Behavioural Psychologist who specialises in family dynamics says: “With families across the nation currently feeling the cost-of-living crisis strain, it’s important to embrace things that bring us joy. That’s why it comes as no surprise families feel less stressed (32%) when they have a pet around to keep children entertained during school holidays. 

“Pets are a great source of reassurance, not just for children but parents too, as they’re oblivious to reality and help bring a sense of normality to our day-to-day lives. So, whether it’s looking after your friend’s dog for the weekend or snuggling up to your cat, now is the time to take comfort from our pet companions.”

Through their new commitments, Purina aims to support 1,000,000 people in vulnerable situations by improving their health and wellbeing through the power of the pet-human bond. To help scale the impact of this commitment, Purina announced the launch and evolution of its BetterWithPets Prize 2022, an award for impactful organisations who leverage the power of the pet human bond to improve the lives of people in vulnerable situations. The sourcing of official applications will start in January 2023. 

Notes to editors:
The study, commissioned by Purina, surveyed 2,000 British parents of children who were up to 17 years old. The study took place in October 2022.