Our Previous Purina in Society Commitments
We first launched our 10 Purina in Society Commitments in 2016 and have been working towards achieving our goals ever since. Here you can find more on our achievements and latest status.
Our Performance
Take a look at our prior 10 Purina in society commitments and see how we delivered vs our targets.
Our Achievement: We achieved our goal, launching 12 new products including Purina® PRO PLAN® Veterinarian diets Cardiocare for dog, which helps to support heart function.
Our achievement: This commitment was achieved in 2020. You can find the detail of how we achieved this in the PinS Report.
Our achievement: We achieved our goal 3 years ahead of time: all artificial colourants were removed from our meals and snacks in 2020. Find out more in the Purina in Society Report.
Current Status: We continue to work with vets and behavioural scientists to identify the root causes of pet obesity and discover new ways to support owners in tackling this issue. You can read more about our initiatives in our Purina In Society Report.
Our achievement: In total, 28 countries have established Pet Adoption partnerships with approximately 50 different organisations. We will continue to support adoption programs as part of our new 6 Purina Commitments.
Our achievement: In 2020 we achieved our commitment, establishing our Pets At Work Program in 209 external companies, who share the belief that we are better with pets! You can read more about this in our 2020 Purina In Society Report.
Our achievement: To date more than 2 million children have participated in our responsible pet ownership programmes. We will promote responsible pet ownership programmes for children and adults as part of our new 6 Purina Commitments.
Our achievement: We proudly reached our target in 2016 and employed 2,429 young people from 2014-2016. You can read more about this previous commitment below.
Our achievment: In 2020 our packaging designed to be recyclable was at 78% We will continue to work towards a waste-free future as part of our new 6 Purina Commitments.
Our achievement: In 2021, 86% of our seafood ingredients were responsibly sourced. We are comitted to continue to work towards this as part of Our Commitment to Innovate pet nutrition and source ingredients through regenerative practises.
Contact us
We’re here to answer all of your pet questions - big or small, really serious or a little silly. Our lines are open from 9am - 5pm, Monday to Friday (excluding public holidays).
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