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Pro Plan® Dry Cat Food

PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food

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Available sizes:
1.4kg
2.8kg
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
Product overview

Features 

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
  • High quality Salmon n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult offers an outstanding complete and great-tasting nutrition for the long-term health of your cat as it helps maintain their urinary health and ideal body weight as well as promote healthy kidneys.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease 2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Salmon (18%)
Dried poultry protein
Rice
Corn protein meal
Wheat gluten
Wheat middlings
Cellulose
Animal fat
Minerals
Dried egg
Corn
Digest
Egg yolk powder
Yeast
Fish oil

Calories

3801 kcal/kg

Nutrition & Analytical Constituents

Protein: 41.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibre: 4.0%
Arginine: 2.3%
Omega-3 fatty acids: 0.5%.

Nutritional additives

IU/kg:
Vit A: 28,800;
Vit D3: 940;
Vit E : 670.

mg/kg:
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 54);
Calcium iodate anhydrous (I: 1.4);
Copper (II) sulphate pentahydrate (Cu: 8.5);
Manganous sulphate monohydrate (Mn: 25);
Zinc sulphate monohydrate (Zn: 87);
Sodium selenite (Se: 0.080).

Feeding guide

Feeding guide

Cat Weight: 3kg, Total daily amount: 40g
Cat Weight: 5kg, Total daily amount: 65g
Cat Weight: 7kg, Total daily amount: 90g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Reviews

4.6
52 reviews

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Average customer ratings

Overall
  • Product Benefit
  • 4.5294117647059
  • Product Quality
  • 4.6190476190476
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.7352941176471
My cat loves it!
5/5

My partner has a mild cat hair allergy and we decided to give Purina LiveClear a go. Switching over to Purina LiveClear tools us about 1.5 weeks, the food itself has little smell and quite small pieces (smaller than Purina One which my cat loves). This cat food has excellent ingredients, so I'm reassured about my Ninja getting proper nutrition. My cat loves this food and it keeps her full all day. My partner's symptoms started improving in about 3 weeks and our cat's fur became shinier and softer. I higly recommend this product.

Evelina |
London |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Brilliant and works well
5/5

I was very impressed with this cat food. It worked very well and I could notice the difference quite quickly. My friend is an allergy sufferer and they were able to visit with less allergies than usual which was great.

minimai10 |
South East |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Great food, packaging could be better!
4/5

My cat is incredibly fussy and these are the only biscuits she seems to consistently eat. I give her these alongside wet food and she often just skips the wet food and eats these throughout the day. My only issue is the packaging - it only opens in one corner, making it hard to get a scoop in, and it doesn't stay closed. Would prefer it to open across the full width with a ziplock closure.

L88H |
Hull |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
IT WORKS
5/5

This is one magical product. When I got this I was hoping it would work but I wasnt expecting miracles. I have allregies but I thought it was more to do with the outside world. I never imagined that it would be my cat. Once we started using Liveclear Proplan, within 3 days all my allergies cleared and my wheezing stopped. It is truly miraculous and my cat loves his new food. I would totally recommend this to anyone with mild allergies.

VeryAarty |
London |
June 2020
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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