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Pro Plan® Dry Cat Food

PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food

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Available sizes:
1.4kg
2.8kg
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
Product overview

Features 

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
  • High quality Salmon n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult offers an outstanding complete and great-tasting nutrition for the long-term health of your cat as it helps maintain their urinary health and ideal body weight as well as promote healthy kidneys.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease 2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Salmon (18%)
Dried poultry protein
Rice
Corn protein meal
Wheat gluten
Wheat middlings
Cellulose
Animal fat
Minerals
Dried egg
Corn
Digest
Egg yolk powder
Yeast
Fish oil

Calories

3801 kcal/kg

Nutrition & Analytical Constituents

Protein: 41.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibre: 4.0%
Arginine: 2.3%
Omega-3 fatty acids: 0.5%.

Nutritional additives

IU/kg:
Vit A: 28,800;
Vit D3: 940;
Vit E : 670.

mg/kg:
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 54);
Calcium iodate anhydrous (I: 1.4);
Copper (II) sulphate pentahydrate (Cu: 8.5);
Manganous sulphate monohydrate (Mn: 25);
Zinc sulphate monohydrate (Zn: 87);
Sodium selenite (Se: 0.080).

Feeding guide

Feeding guide

Cat Weight: 3kg, Total daily amount: 40g
Cat Weight: 5kg, Total daily amount: 65g
Cat Weight: 7kg, Total daily amount: 90g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Reviews

4.6
52 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.5294117647059
  • Product Quality
  • 4.6190476190476
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.7352941176471
Great to see something made so specifically
4/5

Although my cat has only been trying out his new food for a couple of days now he took to it straight away. I was impressed by the size of the biscuit pieces and the smell isn't overly strong, just enough for it to be appetising for cats. The packaging states it helps to reduce allergens given off the animal which would come I'm handy in my household as my son is allergic - thankfully only very mildly to his own cat - so this is a bonus to me also. Another positive is the packaging itself, it re-seals for freshness which is great. I would be happy to keep up with this specific food for future.

02zdtate |
July 2023
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Fussy cats who could not wait to dig in
5/5

I received this product free to review - My cats can be extremely fussy with food, they have to be a certain flavour and certain shapes. However the moment this arrived my cats literally shredded the bag open wanting to eat it (they had also just been fed their regular dry food - purina go cat - prior to this arriving so they was eager to try it) Since starting my cats on this food I've noticed they aren't being as 'greedy' the food is lasting much longer through the day in their bowls as they aren't just wolfing it down first thing - they get given 3 scoops at 80g per scoop - in a morning to last them throughout the day. So this is definitely a win product for us and a definite repurchase for our cats going forward. I would certainly recommend that other cat owners give this food a try. My cats have been enjoying it from the minute it arrived and will continue to enjoy it for the rest of their lives.

teexo |
yorkshire |
July 2023
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
My cats loves this!
5/5

My cats can be quite fussy, especially my Siberian, Boo. The first time feeding my cats this food, they absolutely jumped at the bowl and devoured it within minutes. They were extremely Impressed. I have since bought another bag for next month since they both seemed to instantly love it so much. I think the Purina range is always quite extensive and there's often a good choice if cats turn their nose up at a particular flavour.

Marose97 |
Colne |
July 2023
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Happy Sphynx
4/5

Where do I start, soon as it arrived my cat was sniffing and keen!

Rox is usually really fussy but she was more than happy to dive it and eat it. I have noticed an improvement in her skin, no longer dry and is smoother to touch again like it was before she was neutered. I would definitely recommend this product!

Only reason for not giving 5 stars in the cost, it’s a little bit priced than other brands but definitely says what it does on the packaging. Healthy and happier cat is the most important!!

AJmumma |
Hoo |
July 2023
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