Your Pet, Our Passion.
Pro Plan® Dry Dog Food

PRO PLAN® Medium Sensitive Skin Salmon Dry Dog Food

From
Free delivery over £29
Purina Points Loyalty Scheme
20% discount on first orders: SHOPPURINA
Available sizes:
3kg
14kg
  • Salmon as No1 ingredient & High protein
  • Helps support healthy skin and a shiny coat
  • Selected protein sources, formulated without wheat
  • Helps support healthy joints
  • Science based nutrition with no added colourants
  • Formulated for total dental care
Product overview

Features

  • Salmon as No1 ingredient & High protein    
  • Helps support healthy skin and a shiny coat    
  • Selected protein sources, formulated without wheat    
  • Helps support healthy joints    
  • Science based nutrition with no added colourants    
  • Formulated for total dental care    

Care for your dog's sensitive skin and coat with PRO PLAN Sensitive Skin dry dog food, scientifically designed to help support healthy skin and shiny coats. 

Purina PRO PLAN Sensitive Skin dry dog food is made with high quality salmon pieces as the first ingredient. This dry dog food is carefully formulated with selected protein sources and no wheat*, making it especially suitable for sensitive dogs. Increased levels of long chain omega-3 fatty acids (0.7%), specific vitamins and zinc help support sensitive skin. The high protein content helps maintain strong muscles and an ideal body condition. 

Purina PRO PLAN Sensitive Skin MEDIUM ADULT has been developed for adult dogs of medium breeds (10-25 kg weight). This dry dog food contains vitamin D, minerals and specific levels of omega-3 fatty acids to help support healthy teeth and gums. It is rich in high quality salmon and provides optimal nutrition for your medium dog's adventures from 12-15 months until 7 years of age, when you should transition to the Age Defence recipe.

Discover the benefits SENSITIVE SKIN products can make to your dog's health and wellbeing. 
If you want to give your dog a bit of variety, explore the different flavours of PRO PLAN recipes with added benefits - for example Chicken in Everyday Nutrition or Lamb in Sensitive Digestion products. 

*These recipes are produced in a facility where grains are handled.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality salmon (including head, bone, meat) (17%)
Rice (14%)
Dried salmon protein
Corn protein meal
Corn
Animal fats
Soya meal
Dried beet pulp
Corn grits
Digest
Corn starch
Dried vegetable fibre
Minerals
Dried egg
Soybean oil
Fish oil 

Calories

394kcal/100g

Nutrition & Analytical Constituents

Protein: 29.0%
Fat: 18.0%
Crude ash: 7.0%
Crude fibre: 3.0%

Nutritional additives

IU/kg:
Vit A: 38000
Vit D3: 1000
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 120)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 13)
Manganous sulphate monohydrate: (Mn: 46)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.035)                                              

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                  

Recommended daily amount (g/day)
Body weight (kg) 1 h activity (g/day) 1 to 3 h activity (g/day)
1 35 40
5 105 120
10 165 190
15 215 250
20 260 300
25 305 350
35 380 435
45 450 515
60 550 625
70 610 695

Reviews

4.8
41 reviews

Rating snapshot

Select a row below to filter reviews.

5
35
35
4
5
5
3
0
0
2
1
1
1
0
0

Average customer ratings

Overall
  • Product Benefit
  • 4.8181818181818
  • Product Quality
  • 4.8125
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8181818181818
Purina food for my dogs skin
5/5

I have been using the Purina dog food now for a couple of weeks, I think my dog would take to it only because he hates change. Well my Staffie loves the new food, not wasted any of it has also helped him put on a bit of weight and his skin and coat are looking better. My zico used to scratch all day at one stage I thought he had fleas but no and after giving him Purina complete he scratches less if at all.

Zico2412 |
Waltham cross |
May 2018
Was this review helpful?
  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Happy dog and happy mum!
5/5

I was given a free sample of this dog food to try as my dog has sensitive skin. I have to be honest and say that I wasn’t expecting to see much difference in his skin but the results are actually amazing! He used to have dry itchy skin and lots of dandruff could be seen but since eating this food, the dandruff has gone and he is no longer itching and scratching all the time, which is a relief to both my dog and to me!! This food must also taste great as he wolfs it all down without hesitation and then proceeds to lick the bowl clean. I have now bought a big sack of this food as I am so impressed and happy with it. Thank you Purina pro plan for making us happy and itch free!

Mhooker |
Tunbridge Wells |
May 2018
Was this review helpful?
  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
The most amazing dog food we've ever had.
5/5

I got this dog food a while ago, after trying (and failing) to find a food for my dog that helped with post neutering weight gain that was also filling.
My pup loves this, and seems to find it more satisfying.

PhoenixBurst |
Nottingham |
May 2018
Was this review helpful?
  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Fantastic
5/5

I've been feeding my Dog on this food for around 3 weeks. She has always had itchy skin but for the last couple of weeks no more itching/scratching!! The added bonus is it obviously tastes delicious as she licks her dish clean. Would definitely recommend and will be buying this in future.

Bellablack |
West Yorkshire |
May 2018
Was this review helpful?
  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
#000000