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Pro Plan® Dry Dog Food

PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food

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Available sizes:
14kg
  • Lamb as No1 ingredient & High protein
  • With prebiotics proven to help promote a better gut microflora balance
  • Easily digestible recipe for good stool quality
  • Helps supports healthy joints
  • Science based nutrition with no added colourants
  • Helps support strong teeth
Product overview

Features

  • Lamb as No1 ingredient & High protein    
  • With prebiotics proven to help promote a better gut microflora balance    
  • Easily digestible recipe for good stool quality    
  • Helps supports healthy joints    
  • Science based nutrition with no added colourants    
  • Helps support strong teeth

Care for your dog's sensitive digestion with PRO PLAN Sensitive Digestion nutrition to help him thrive. 

Purina PRO PLAN Sensitive Digestion dry dog food is made with high quality lamb pieces as the first ingredient and other highly digestible ingredients to help support the digestive process. This dry dog food also contains prebiotics, which have been scientifically proven to increase bifidobacteria for a better gut microflora balance, and bentonite (a natural clay) which helps support good stool quality. The high protein content helps maintain strong muscles and an ideal body condition.

Purina PRO PLAN Sensitive Digestion MEDIUM ADULT has been developed for adult dogs of medium-sized breeds (10-25kg). This dry dog food contains nutrients to help support healthy joints. It is rich in high quality lamb and offers optimal nutrition to help power your medium-sized dog's adventures from 12-15 months of age until 7 years of age, when you should transition to the Age Defence recipe.

Discover the benefits SENSITIVE DIGESTION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN recipes with added benefits - for example, Chicken in Everyday Nutrition or Salmon in Sensitive Skin products. 
 

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality lamb (including lungs and liver) (19%)
Rice (18%)
Dried poultry protein
Corn
Animal fats
Dried beet pulp (5%)
Digest
Soya meal
Corn grits
Corn protein meal
Dried egg
Minerals
Fish oil

Calories

386kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.5%

Nutritional additives

IU/kg:
Vit A: 30000
Vit D3: 970
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.4)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 57)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.17)

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.  

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 170 195
15 220 255
20 270 305
25 310 355
35 390 445
45 460 530
60 560 640
70 620 710

Reviews

4.9
44 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.8333333333333
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8333333333333
  • Product Quality
  • 5
Great for sensitive tummies
5/5

Our pup is almost 2 years old and she has LOVED trying this food. With other foods she has suffered terribly with gas and sometimes messy poops (sorry!) But since switching to Purina, her gas has stopped and her poops look healthier. As an added bonus her fur is seemingly glossier too. Definitely a winning formula here and we shall be making the switch permenant.  

Miss tori |
Peterborough |
August 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Perfect for my fussy pooch
5/5

I have a very fussy dog who as the years go on gets fussier and fussier with what food she will eat. I wasn’t sure she would eat this food but she did and she loves it, the size of the food is perfect for her, not to big but big enough to give her something to chew on, which helps with keeping her teeth in good condition. The packaging is great with being able to resell and it keeps the food fresh until the last piece has been eaten. We are on our second bag now and it will defiantly be a firm favourite in our house!

Sarah9996 |
Birmingham |
August 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Smells good enough to eat!
4/5

I was so surprised when this giant bag arrived at my home! I found the packaging looked very high quality and would draw me in on the shelf of a pet store. I opened the bag and my Schipoo couldn’t wait to get his nose in there! The biscuits smell meaty and are not the larger scale when it comes to biscuits so I found my pup liked them as treats rather than as part of his meal, although he munched away at them, we still have a lot left and the bag now fits into a cupboard, I loved the quality of the ingredients and as someone who’s pup has a sensitive tummy it’s so hard to find the right fit! I would definitely recommend and purchase again! (When this giant bag has run out haha)

Natcw22 |
Leicester |
August 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
My frenchie loves it
4/5

I am impressed with the PRO PLAN® Optidigest Sensitive Digestion Medium Adult Dry Dog Food Lamb. My dog stools are the best they ha e bee n for awhile now which is something i have really been looking for in a food. Im not sire if ots from the food but his tear stain are 100% gone! The food its self food my Frenchie os i feel alittle on the big side, but he is coping well with it. I have been using it as treats and for breakfast and dinner watering it down with boiling water to mash it, which works really well for him. The food itself doesnt smell but he still does!

Rosie99 |
August 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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