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Pro Plan® Dry Cat Food

PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food

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Available sizes:
1.4kg
2.8kg
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
Product overview

Features 

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
  • High quality Salmon n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult offers an outstanding complete and great-tasting nutrition for the long-term health of your cat as it helps maintain their urinary health and ideal body weight as well as promote healthy kidneys.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease 2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Salmon (18%)
Dried poultry protein
Rice
Corn protein meal
Wheat gluten
Wheat middlings
Cellulose
Animal fat
Minerals
Dried egg
Corn
Digest
Egg yolk powder
Yeast
Fish oil

Calories

3801 kcal/kg

Nutrition & Analytical Constituents

Protein: 41.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibre: 4.0%
Arginine: 2.3%
Omega-3 fatty acids: 0.5%.

Nutritional additives

IU/kg:
Vit A: 28,800;
Vit D3: 940;
Vit E : 670.

mg/kg:
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 54);
Calcium iodate anhydrous (I: 1.4);
Copper (II) sulphate pentahydrate (Cu: 8.5);
Manganous sulphate monohydrate (Mn: 25);
Zinc sulphate monohydrate (Zn: 87);
Sodium selenite (Se: 0.080).

Feeding guide

Feeding guide

Cat Weight: 3kg, Total daily amount: 40g
Cat Weight: 5kg, Total daily amount: 65g
Cat Weight: 7kg, Total daily amount: 90g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Reviews

4.6
52 reviews

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Average customer ratings

Overall
  • Product Benefit
  • 4.5294117647059
  • Product Quality
  • 4.6190476190476
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.7352941176471
Good but the cats went off it
3/5

This product has a lot of interesting proclamation such has claiming to help with allergies, which to the most part it did certainly help, however the cats very quickly went off it, I did try adding some treats however they still did not budge

Liam G |
Halesowen |
June 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Happy Cat
5/5

First I was sceptical. It was hard to imagine that a non-medicated cat food can change my whole life with my cat. Purina Pro Plan LiveClear is the first cat allergen reducing cat food. The allergens are in cat’s saliva and not in cat hair. LiveClear contains a specific protein which neutralises these nasty allergens. This is the quick science behind this fantastic dry cat food. And my experience shows that it works in real life too. I do not sneeze, or do not have itchy eyes anymore when my cat sleeps in my bed. I can even kiss her and she loves it too. She also enjoys LiveClear Adult Salmon dry food. I do not have to persuade her to eat it. She is completely happy with it. I am sure, she thinks, I feed her with treats. She is visibly a happier cat since she eats Purina Pro Plan LiveClear. I will repurchase, because this is the right dry cat food for my little family member.

luanda111 |
canvey island |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
My cats love this
5/5

Firstly i love the design of the bag. I feel as if it looks very high quality, premium in nature and of course the cat is beautiful. I like the design of the opening also, as you're able to seal the pack back closed which many other brands don't have, this helps keep the cat food fresh. Both me and my partner have allergies so when i saw this cat food that was meant to reduce or even halt the allergies i couldn't wait to try. Luckily for us, it has helped! It took a good couple of weeks to see any difference, but my allergies have nearly all gone. My partner still has some issues, but his have also reduced so we are both happy. My cats love the food, they've even shown me that it is their favourite now, as they refuse their old food and gobble up this Purina one as soon as it's put down. All in all, both kitties and myself and my partner are happy and so glad to be able to try it.

kizzie.nikita |
Manchester |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Made my cat sick
1/5

I tried mixing this food with my cats normal diet to begin with and all seemed okay but when I fed her just this dry food she was being sick, I tried for 5 days and every day she was sick so had to go back to her own food. I gave food to a friend and her cat loves it think I have just been unlucky with my girl We didn’t get to see any difference in the allergies that I suffer due to the cat being so sick on this particular food, unfortunately my friend has no allergies I just didn’t want the food to go to waste, I do however think that this food is very expensive to purchase if my cat had tolerated it I would be very reluctant to buy again due the the cost of a bag

Callie19 |
Dumfries |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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