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Pro Plan® Dry Cat Food

PRO PLAN® Allergen Reducing Sterilised LIVECLEAR® Salmon Dry Cat Food

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Available sizes:
1.4kg
2.8kg
  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
Product overview

Features 

  • Reduces allergens on cat hair from 3 weeks of feeding*.
  • Helps maintain urinary health in neutered cats thanks to balanced levels of minerals.
  • Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids.
  • Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level.
  • High quality Salmon n°1 ingredient.

Discover PRO PLAN LIVECLEAR - the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens - whilst keeping cats in their homes and on their laps.

HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat’s mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair.

PRO PLAN LIVECLEAR Sterilised Adult offers an outstanding complete and great-tasting nutrition for the long-term health of your cat as it helps maintain their urinary health and ideal body weight as well as promote healthy kidneys.

Discover a difference LIVECLEAR could make to your allergen management routine - to get you and your cat closer.

* Satyaraj Eet al, Immunity Inflammation and Disease 2197(2):68-73

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

Salmon (18%)
Dried poultry protein
Rice
Corn protein meal
Wheat gluten
Wheat middlings
Cellulose
Animal fat
Minerals
Dried egg
Corn
Digest
Egg yolk powder
Yeast
Fish oil

Calories

3801 kcal/kg

Nutrition & Analytical Constituents

Protein: 41.0%
Fat content: 14.0%
Crude ash: 7.5%
Crude fibre: 4.0%
Arginine: 2.3%
Omega-3 fatty acids: 0.5%.

Nutritional additives

IU/kg:
Vit A: 28,800;
Vit D3: 940;
Vit E : 670.

mg/kg:
Vit C: 140;
Iron (II) sulphate monohydrate (Fe: 54);
Calcium iodate anhydrous (I: 1.4);
Copper (II) sulphate pentahydrate (Cu: 8.5);
Manganous sulphate monohydrate (Mn: 25);
Zinc sulphate monohydrate (Zn: 87);
Sodium selenite (Se: 0.080).

Feeding guide

Feeding guide

Cat Weight: 3kg, Total daily amount: 40g
Cat Weight: 5kg, Total daily amount: 65g
Cat Weight: 7kg, Total daily amount: 90g

We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals.

While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Reviews

4.6
52 reviews

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Average customer ratings

Overall
  • Product Benefit
  • 4.5294117647059
  • Product Quality
  • 4.6190476190476
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.7352941176471
Luna's in love!
5/5

My cat Luna absolutely loved trying out her new food. I have to say that she isn't a fussy eater and will try anything that's new. I was happy to see that she took to this so quickly and finished everything in her bowl. Meal times have just become something to look forward to even more. The kibble looks tasty and is rich in nutrients, hence her portion is now smaller. My husband has bad allergies so we try to keep Luna away from him as much as possible, only giving her access to certain room in the house and using a humidifier to lessen his allergies. Since starting the proplan liveclear we've noticed a reduction in his allergies. It's been great in not having to restrict Luna to certain rooms in the house. She's free to finally start exploring!

Tasha23 |
Oldham, Greater Manchester |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Cuddles are back
5/5

I struggled very much living with my cat and it came to the point that we may have to get rid of him. With this food it has made my allergy a lot more manageable and we can now have cuddles. Having my cat now able to be in the same room as me and not set me off is a huge improvement

Sam92 |
Hull |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Tiger and I loved liveclear!
5/5

I have slowly introduced tiger my one and half year old cat to live clear and he has taken to it really quickly , he loves eating it. I have noticed a difference to his coat as a result, it looks healthier also. I am asthmatic and so is my mum but we couldn't live without tiger however since starting to use liveclear we have both noticed a marked improvement in our breathing and an improved quality of sleep. I would highly recommend this to anyone who has allergies but couldn't live without a cat.

Tygerlily95 |
South West england |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Freddie the Russian
5/5

Freddie really likes the turkey version of this food, we started him on it when it first came out last year. he's not a big fan of the salmon but is forced to eat it anyways with no other option which is surprising as he's more of a fish cat then a chicken cat. This product do seem to help with his cleaning and help with my partners allergy. His allergy is so bad he has inhalers to help him breathe so this cat food is just an extra way we can keep the cat and keep my other half breathing. If your thinking about buying this product but concerned because its pricey. honestly if you have an allergy its 100% worth it. 10/10 for doing the job. there does need to be some more flavours available though as i do feel mean for only being able to offer him 2 flavours. even a soup version would be a good idea

Charlotte |
Hull |
May 2021
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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