- Chicken is # 1 ingredient
- No added artificial colours, flavours or preservatives
- Made with selected natural ingredients*
- With a natural prebiotic proven to help support digestive health
- Dual shape and size kibbles
- Made in the UK
Features
- Chicken is # 1 ingredient
- No added artificial colours, flavours or preservatives
- Made with selected natural ingredients*
- With a natural prebiotic proven to help support digestive health
- Dual shape and size kibbles
- Made in the UK
- Tailored nutrition for growing puppies
- Also suitable for gestation and lactation and for adult toy dogs
- Healthy natural defences with antioxidants to help support natural defences
- Brain & vision development with DHA that is essential for growing puppies.
- Healthy teeth and bones with essential minerals and vitamins to help support bone growth.
BETA: Free the Real Dog Inside
Sniffing, chasing, and exploring – everything is new for your puppy and growing up is hard work! That’s why our PURINA BETA tailored nutrition for puppies includes antioxidants to help support natural defences, and DHA that’s essential for growing puppies. It is also specially formulated with selected natural ingredients* and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day. And we do all this without including any added artificial colours, flavours or preservatives.
Ingredients
Chicken meal (27%)
Wheat*
Corn*
Animal fats
Wheat middlings*
Rice*
Dried animal protein
Soya meal
Dried beet pulp
Digest
Dried chicory root*1 (1%)
Minerals
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)
*Natural ingredients
1natural prebiotic
Nutrition & Analytical Constituents
Protein: 28.0%
Fat content: 14.0%
Crude ash: 7.0%
Crude fibre: 2.5%
DHA: 0.05%
Nutritional additives
IU/kg:
Vit. A: 20000
Vit. D3: 1100
Vit E: 95
mg/kg:
Iron (II) sulphate monohydrate: (Fe: 83)
Calcium iodate anhydrous: (I: 2.0)
Copper (II) sulphate pentahydrate: (Cu: 9.2)
Manganous sulphate monohydrate: (Mn: 6.2)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.20)
Did you know that we can offer you a more accurate feeding recommendation based on your dog's size and weight? Scroll down, click start and get personalised advice on how much to feed.
Daily feeding amounts for puppies (grams per day):
| Puppies Age in months | 1.5 mths | 3 mths | 5 mths | 8 mths | 12 mths |
|---|---|---|---|---|---|
| Grown ADULT body weight (expected kg) | (grams /day) | ||||
| 5 | 85 | 135 | 145 | 120 | 120 |
| 6 | 90 | 145 | 160 | 135 | 135 |
| 8 | 95 | 160 | 180 | 155 | 155 |
| 10 | 110 | 190 | 220 | 190 | 190 |
| 12 | 115 | 200 | 240 | 210 | 200 |
| 14 | 125 | 215 | 265 | 240 | 215 |
| 16 | 145 | 255 | 320 | 310 | 255 |
| 18 | 145 | 265 | 340 | 330 | 270 |
| 20 | 155 | 285 | 375 | 365 | 300 |
| 22 | 155 | 295 | 380 | 375 | 310 |
| 24 | 155 | 300 | 390 | 395 | 320 |
| 25 | 155 | 315 | 410 | 425 | 350 |
Feed puppies less than 3 months of age 3 to 4 daily feedings of moistened food.
After 3 months of age, gradually reduce moistening and feed 3 times per day.
From 6-12 months, provide 2 daily feedings. Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted. For more details please check the brand website.
Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels.
After weaning, the mother’s food should be adjusted to maintain her at an ideal body condition.
For adult toy dogs feed daily 35g for a 1 kg dog, 75g for 3kg dog and 110g for a 5 kg dog.
Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.
Reviews
My 10 month old has struggled with various types of food since we've had him. He currently has Purina HA which agrees either him. This food is much more appealing to him since it has taste and flavour. He's a greedy guts anyway but with Purina Beta I blinked and it was gone. The real taste test was using Purina Beta for high value treats especially with my pup being an adolescent! His recall was 10/10, he loves this food so much nothing else beats it, including chasing wild rabbits.
For me, the real test was whether it agrees with his stomach. It doesn't 100% agree with him but it's a much better result than the other foods we have tried.
I would definitely recommend this food and so would my pup.
So up until I tried this dog food I was struggling to find something my little French bulldog would eat and gain the right nutrients. This dog food has won my puppy over, I’ve never seen him eat the contents of the bowl in such a short amount of time without leaving any crumbs!
This dog food has everything in it to ensure my puppy gets the right start in life and for me it gives me peace of mind that my dog is getting everything he needs and he is super happy with this food!
Would recommend to anyone with a puppy who wants the best!
I slowly introduced the dry kibble in with Dukes ‘normal’ food but on his first introduction, he very cleverly ate the Purina food and left his ‘normal’ food. I’ve now fully switched over to the Purina food and won’t be going back. Dukes become better behaved at mealtime and seems to have more controllable energy rather than the erratic/bonkers energy that he had before! Long tiring walks rather than shorter jump all over the place walks! We’ve since bought different flavours for him to try and he seems to like them all. The kibble size seems good for him too and doesn’t smell too bad for me either (as generally, I’m not too keen on the smell!)
I have been so impressed with this product! I love that this is science based nutrition so I know my puppy is getting exactly what she needs, the packaging is 100% recyclable and there are different flavours to try. My 6month old puppy has a good appetite and absolutely wolfed down this food and licked the bowl clean afterwards! Happy puppy = happy human!