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Pro Plan® Dry Dog Food

PRO PLAN® Medium Everyday Nutrition Chicken Dry Dog Food

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Available sizes:
3kg
14kg
  • Chicken as No1 ingredient & High protein
  • Superior nutrient absorption
  • Helps supports healthy joints
  • Formulated for total dental care
  • Science based nutrition with no added colourants
  • Helps to keep your dog's coat beautifully shiny
Product overview

Features

  • Chicken as No1 ingredient & High protein    
  • Superior nutrient absorption    
  • Helps supports healthy joints    
  • Formulated for total dental care    
  • Science based nutrition with no added colourants    
  • Helps to keep your dog's coat beautifully shiny    

Fuel the everyday excellence of your dog with Purina PRO PLAN Everyday Nutrition range. 

Purina PRO PLAN Everyday Nutrition contains high-quality chicken pieces as the #1 ingredient and is specially formulated to meet all of your dog's nutritional needs as part of a healthy lifestyle. This dry dog food contains a combination of specific nutrients and high quality ingredients to help support high nutrient absorption for your dog's overall health. These formulas help support healthy joints for an active lifestyle and keep their coat shiny from root to tip. The high protein content helps maintain strong muscles, ideal body condition and helps support your dog's well-being.

Purina PRO PLAN Everyday Nutrition MEDIUM ADULT has been developed for adult dogs of medium breeds (10-25 kg weight). This dry dog food contains a combination of nutrients to keep the coat shiny from root to tip and key nutrients that support joint health for an active lifestyle. It is rich in high quality chicken and provides optimal nutrition for your medium-sized dog's adventures from 12 months to 7 years of age, when you should transition to the Age Defence formula. 

Discover the benefits EVERYDAY NUTRITION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN formulas with added benefits - for example, Lamb in Sensitive Digestion or Salmon in Sensitive Skin products.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality chicken (including back and chest) (20%)
Wheat
Dried poultry protein
Corn
Rice (9%)
Animal fats
Dried beet pulp
Digest
Soya meal
Corn protein meal
Wheat gluten
Minerals
Dried egg 
Fish oil

Calories

389kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.0%

Nutritional additives

IU/kg:
Vit A: 28000
Vit D3: 910
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 56)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.16)                                          

Feeding guide

Feeding guide

Wee table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                          

Recommended daily amount (g/day)

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 165 190
15 220 250
20 265 305
25 310 355
35 385 440
45 455 525
60 555 635
70 615 705

Reviews

4.8
97 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.575
  • Product Quality
  • 4.7941176470588
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.875
Nice product
5/5

I was sceptical when i bought the bag of food to try for my dog as he is extremely fussy and I've tried other brands both cheap and expensive but either he refused to eat it or would eat it reluctantly and then be off his food the next day with a runny tummy. Now, our dog has a record of wolfing his wet food down in 55 seconds, I am happy to say that the Purina dog plan took a whopping 58 seconds and he has been eating it every day since. No tummy ache or yucky bowel movements. He is a older dog that was rescued from the streets in Bulgaria where he lived of scraps of bread and whatever he could find so nutrition is very important for us as he doesn't have the muscle build or had a healthy start to live and I'm pleased to say that after two weeks ive noticed less starin to move after laying still for a while, coat is shinier, his breath is much more pleasant and definitely more full of life. I would definitely recommend Purina for any dog

Nadzk01 |
Cambridge |
August 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
My dogs refused to eat it
3/5

I gave this product a 3 star because it would be unfair to give any other rating. I have 2 dogs and both of them point blank refused to eat it. My dogs aren't fussy eaters and will usually give any products a try before turning their nose up. A quick sniff and they just walked away. I will persevere with them but so far they have absolutely no interest. When I first open a new bag of dog food I get my furbabies excited so that they think they are treats but even so they had absolutely zero interest which is very unusual for them. Sadly I will nit purchase in the future even though I have heard so many good things about the biscuits. *Update* After trying and trying my furbabies still refuse to eat it. They would rather go hungry than eat it.  

Moggymogdog |
North wales |
August 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Full of goodness
5/5

My boy loved this, he is usually really fussy and this worried me when introducing this food to him but I slowly added it to his meals and the process was really good. No upset tummy’s or loose stools and he had lost more energy and his coat has never been as smooth and shiny. I loved that the food is packed with goodness for my fur baby. Will be introducing this into my other dogs diet.

Mumknowsbest |
Scotland |
August 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Yum yum in my tum
5/5

I have 2 sproodles who actually prefer dry food to wet. I've tried a few brands as I don't want my dogs to get fed up of eating the same thing everyday. I was nervous that they weren't going to enjoy this but they certainly did. As soon as the bag arrived they were sniffing trying to get to the bi's units. It didn't take long after putting in their bowls for it to be gobbled up. Verdict from the pooches is yum yum in my tum  

Clogan31 |
Barnsley |
July 2022
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  • Product Benefit
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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