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Pro Plan® Dry Dog Food

PRO PLAN® Medium Sensitive Skin Salmon Dry Dog Food

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Available sizes:
3kg
14kg
  • Salmon as No1 ingredient & High protein
  • Helps support healthy skin and a shiny coat
  • Selected protein sources, formulated without wheat
  • Helps support healthy joints
  • Science based nutrition with no added colourants
  • Formulated for total dental care
Product overview

Features

  • Salmon as No1 ingredient & High protein    
  • Helps support healthy skin and a shiny coat    
  • Selected protein sources, formulated without wheat    
  • Helps support healthy joints    
  • Science based nutrition with no added colourants    
  • Formulated for total dental care    

Care for your dog's sensitive skin and coat with PRO PLAN Sensitive Skin dry dog food, scientifically designed to help support healthy skin and shiny coats. 

Purina PRO PLAN Sensitive Skin dry dog food is made with high quality salmon pieces as the first ingredient. This dry dog food is carefully formulated with selected protein sources and no wheat*, making it especially suitable for sensitive dogs. Increased levels of long chain omega-3 fatty acids (0.7%), specific vitamins and zinc help support sensitive skin. The high protein content helps maintain strong muscles and an ideal body condition. 

Purina PRO PLAN Sensitive Skin MEDIUM ADULT has been developed for adult dogs of medium breeds (10-25 kg weight). This dry dog food contains vitamin D, minerals and specific levels of omega-3 fatty acids to help support healthy teeth and gums. It is rich in high quality salmon and provides optimal nutrition for your medium dog's adventures from 12-15 months until 7 years of age, when you should transition to the Age Defence recipe.

Discover the benefits SENSITIVE SKIN products can make to your dog's health and wellbeing. 
If you want to give your dog a bit of variety, explore the different flavours of PRO PLAN recipes with added benefits - for example Chicken in Everyday Nutrition or Lamb in Sensitive Digestion products. 

*These recipes are produced in a facility where grains are handled.

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality salmon (including head, bone, meat) (17%)
Rice (14%)
Dried salmon protein
Corn protein meal
Corn
Animal fats
Soya meal
Dried beet pulp
Corn grits
Digest
Corn starch
Dried vegetable fibre
Minerals
Dried egg
Soybean oil
Fish oil 

Calories

394kcal/100g

Nutrition & Analytical Constituents

Protein: 29.0%
Fat: 18.0%
Crude ash: 7.0%
Crude fibre: 3.0%

Nutritional additives

IU/kg:
Vit A: 38000
Vit D3: 1000
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 120)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 13)
Manganous sulphate monohydrate: (Mn: 46)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.035)                                              

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                  

Recommended daily amount (g/day)
Body weight (kg) 1 h activity (g/day) 1 to 3 h activity (g/day)
1 35 40
5 105 120
10 165 190
15 215 250
20 260 300
25 305 350
35 380 435
45 450 515
60 550 625
70 610 695

Reviews

4.8
41 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.8181818181818
  • Product Quality
  • 4.8125
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8181818181818
Amazing
5/5

My dog suffers with skin problems, the pro plan sensitive has been amazing, his coat is thick and shiny and no issues, he is thriving since we have changed his food

Lianne |
Stafford |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Great results!
5/5

My dog has been on purina pro plan for three weeks and the results were brilliant! Her coat is much more softer and overall much shinier. My dog also struggles with sensitive and itchy skin which i must say has significantly improved since. I 100% reccomend!

Kasiolka |
Birmingham, uk |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Natural Goodness
5/5

I have been trialing this food for several weeks now and have really noticed a difference in my dogs coat. My dog gets seasonal flank and nothing seems to help but I have noticed an improvement whilst she has been on this food.

Traace141 |
Sheffield |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Absolute game changer!
5/5

I have a 3 year old Staffy who gets bald patches, red rashes and itchy feet - even the vet prescribed shampoo didn't clear it. Plus, it never helped that she is picky with her food.
These biscuits? Game changer.
She -asks- to be fed, devours the biscuits and even asks for more. This was the main thing for me, I can never get her to eat her needed amount but now - I'll admit - she's eating almost double the amount. Not only that, but her little red chest rash has disappeared and, touch wood, no paw chewing!

Although I tried the free sample bag, this is a genuine review, I honestly advise anyone who's dog has skin issues to give these biscuits a try as I will be making the transition to using these permanently. It's definitely worth while!

BeauAndHolls |
Southampton |
May 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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