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Pro Plan® Dry Dog Food

PRO PLAN® Medium Sensitive Digestion Lamb Dry Dog Food

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Available sizes:
14kg
  • Lamb as No1 ingredient & High protein
  • With prebiotics proven to help promote a better gut microflora balance
  • Easily digestible recipe for good stool quality
  • Helps supports healthy joints
  • Science based nutrition with no added colourants
  • Helps support strong teeth
Product overview

Features

  • Lamb as No1 ingredient & High protein    
  • With prebiotics proven to help promote a better gut microflora balance    
  • Easily digestible recipe for good stool quality    
  • Helps supports healthy joints    
  • Science based nutrition with no added colourants    
  • Helps support strong teeth

Care for your dog's sensitive digestion with PRO PLAN Sensitive Digestion nutrition to help him thrive. 

Purina PRO PLAN Sensitive Digestion dry dog food is made with high quality lamb pieces as the first ingredient and other highly digestible ingredients to help support the digestive process. This dry dog food also contains prebiotics, which have been scientifically proven to increase bifidobacteria for a better gut microflora balance, and bentonite (a natural clay) which helps support good stool quality. The high protein content helps maintain strong muscles and an ideal body condition.

Purina PRO PLAN Sensitive Digestion MEDIUM ADULT has been developed for adult dogs of medium-sized breeds (10-25kg). This dry dog food contains nutrients to help support healthy joints. It is rich in high quality lamb and offers optimal nutrition to help power your medium-sized dog's adventures from 12-15 months of age until 7 years of age, when you should transition to the Age Defence recipe.

Discover the benefits SENSITIVE DIGESTION products can make to your dog's health and wellbeing. 
If you want to give your dog some variety, explore the different flavours of PRO PLAN recipes with added benefits - for example, Chicken in Everyday Nutrition or Salmon in Sensitive Skin products. 
 

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality lamb (including lungs and liver) (19%)
Rice (18%)
Dried poultry protein
Corn
Animal fats
Dried beet pulp (5%)
Digest
Soya meal
Corn grits
Corn protein meal
Dried egg
Minerals
Fish oil

Calories

386kcal/100g

Nutrition & Analytical Constituents

Protein: 26.0%
Fat: 16.0%
Crude ash: 7.5%
Crude fibre: 2.5%

Nutritional additives

IU/kg:
Vit A: 30000
Vit D3: 970
Vit E: 550

mg/kg:
Vit C: 140
Iron (II) sulphate monohydrate: (Fe: 150)
Calcium iodate anhydrous: (I: 2.4)
Copper (II) sulphate pentahydrate: (Cu: 16)
Manganous sulphate monohydrate: (Mn: 57)
Zinc sulphate monohydrate: (Zn: 140)
Sodium selenite: (Se: 0.17)

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.  

Recommended daily amount (g/day)
Body weight (kg) Less than 1h activity (g/day) 1 to 3h activity (g/day)
1 35 40
5 105 120
10 170 195
15 220 255
20 270 305
25 310 355
35 390 445
45 460 530
60 560 640
70 620 710

Reviews

4.9
44 reviews

Rating snapshot

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Average customer ratings

Overall
  • Product Benefit
  • 4.8333333333333
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.8333333333333
  • Product Quality
  • 5
I knew it was a great food - my dog loves it (!!)
5/5

This food is consumed by a 9-year-old border collie with a sensitive stomach. She absolutely loves this food and eats it like there is no tomorrow. The new food did not upset her stomach at all and she seems to be more satisfied with the food compared to other foods she has eaten. Another very helpful thing is that there is a guide for portion sizes on the back.
I highly recommend!

AgaSaga13 |
Glasgow |
December 2022
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Our Staffie loved it!
5/5

Our little 3 year old staffie absolutely loved this food. The kibble size is ideal as she hates anything too large. He tummy has been fine, which is wonderful as she often has issues when changing her diet. It’s been empty bowls daily and Maggie and us couldn’t be happier.
We will be continuing to use this food.

Suzyboo81 |
Kilmarnock |
December 2022
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Gone in a flash!
5/5

My rescue dog is very fussy and also has a sensitive digestive system. We have tried numerous brands and flavours, but have struggled to find a food that she enjoys and is kind to her tummy. She absolutely woofed this biscuit down, then had the cheek to look at me for more! The packaging had good clear feeding instructions and ingredients list. I think we've found her new favourite biscuit!

paularorie66 |
Romford, Havering |
December 2022
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Happy, healthy dogs!
5/5

I have 4 dogs ranging in age from 4 to 17+, who are not at all fussy eaters. One is mildly allergic to cooked poultry so I tend to buy beef or lamb kibble. I also avoid food that is mostly fillers or chemicals, and stick to small size kibble. They have a very varied diet so I did not need to gradually introduce them to Pro Plan Opti Digest.
Pro Plan Opti Digest comes in a sturdy bag with an easy to tear opening on one corner, and a built in handle. The ingredients are clearly listed and the feeding guide is easy to follow. The kibble smells meaty and is roughly the size of a 5p coin. I was a bit worried that my ancient chihuahua would struggle but she coped fine. All 4 dogs cleared their bowls but had to crunch each piece so didn't eat too fast.
On the 2nd day, my youngest dog turned his nose up and refused to eat, so one of the cats ate his breakfast. He was back on it by dinner time so I'm putting that down to a blip.
After a few days, they are all still happily eating this kibble. They do not rush, so feeding time takes a little longer which is fine by me. My mini yorkie x has not had an allergy flare up despite this kibble containing poultry. In fact, his coat is a lot softer and fluffier and his skin less dry. None of my dogs had an upset tummy or any outbreaks of wind, thankfully. Their poops are still regular but are smaller, harder and darker.
I will definitely be buying Pro Plan Opti Digest again once this bag has gone, and be buying the cat version for my cats.
I absolutely recommend Pro Plan Opti Digest to any dog owner.

Emijo |
Lowestoft |
December 2022
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