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Pro Plan® Dry Dog Food

PRO PLAN® Medium and Large Adult 7+ Age Defence Chicken Dry Dog Food

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Available sizes:
3kg
14kg
  • Chicken as No1 ingredient & High protein
  • Improves curiosity and responsiveness by supporting cognitive function.
  • Visible results possible in 30 days
  • Helps promote interactions with the family
  • Maintains healthy mobility thanks to EPA
  • Science based nutrition with no added colourants
Product overview

Features

  • Chicken as No1 ingredient & High protein
  • Improves curiosity and responsiveness by supporting cognitive function.
  • Visible results possible in 30 days
  • Helps promote interactions with the family    
  • Maintains healthy mobility thanks to EPA     
  • Science based nutrition with no added colourants

Promote your dog's mental performance with Purina PRO PLAN Age Defence. From approximately 7 years of age, a dog's brain begins to change how it metabolises glucose, which can affect memory, learning, attention, and decision-making. Purina PRO PLAN Age Defence contains a patented blend of nutrients proven to help improve curiosity and responsiveness by supporting cognitive function, with visible results within 30 days.

Purina PRO PLAN Age Defence dry dog food is made with high quality chicken pieces as the first ingredient, and adapted protein and fat levels to help your dog stay in top shape during his golden years. Each Age Defence Formula also contains specific levels of botanical oils proven to help support cognitive function in the brain and promote alertness, mental sharpness, and family interaction in dogs 7 years and older. Glucosamine and EPA, an omega-3 fatty acid, help support the mobility of your dog's joints for healthy ageing.

Purina PRO PLAN Age Defence MEDIUM&LARGE ADULT 7+ has been developed for ageing adult dogs of medium and large breeds (weighing more than 10 kg). This dry dog food contains vitamin D, minerals and specific levels of omega-3 fatty acids (0.3%) to help support healthy teeth and gums. It is rich in high quality chicken with adapted protein and fat levels to provide for the changing needs of your maturing dog and should be fed to dogs aged 7 and older.

Discover the benefits AGE DEFENCE products can make to your dog's health and wellbeing.
Feel good about feeding him a high quality Purina PRO PLAN dog food that tastes so good he'll keep running to the bowl.  

All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*.

Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredients & nutrition

Ingredients

High quality chicken (including back and chest) (16%)
Dried poultry protein
Wheat
Rice (12%)
Corn
Corn protein meal
Vegetable oil fractions (5.5%)
Dried beet pulp
Soya meal
Minerals
Wheat gluten 
Animal fats
Digest
Fish oil

Calories

386kcal/100g

Nutrition & Analytical Constituents

Protein: 29.0%
Fat: 15.0%
Crude ash: 7.5%
Crude fibre: 2.0%
EPA: 0.1%
Glucosamine: 400mg/kg

Nutritional additives

IU/kg:
Vit A: 38 000
Vit D3:1 200
Vit E: 650

mg/kg:
Vit C: 165
Iron (II) sulphate monohydrate: (Fe: 140)
Calcium iodate anhydrous: (I: 2.3)
Copper (II) sulphate pentahydrate: (Cu: 15)
Manganous sulphate monohydrate: (Mn: 54)
Zinc sulphate monohydrate: (Zn: 130)
Sodium selenite: (Se: 0.16)

Feeding guide

Feeding guide

See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog’s activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog’s health, consult a veterinary surgeon regularly.                                                                      

Body weight (kg) Daily feeding quantity (g/day)
Less than 1h activity (g/day) 1 to 3h activity (g/day)
10 145 170
25 270 310
35 340 390
45 400 460
70 540 620

Reviews

4.6
199 reviews

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Average customer ratings

Overall
  • Product Benefit
  • 4.5357142857143
  • Pro Plan range offers targetted health benefits to support pet's long-term health
  • 4.7261904761905
  • Product Quality
  • 4.7080745341615
OK
3/5

My trial pack (5kg) was enough to feed my Springer X Lab for about 10 days. Probably not long enough to find out if this would be have the advertised effects. My dog is not exactly a fussy eater, most food is consumed with relish, only celery is spat out in disgust! So yes, she did enjoy this food.
The tests didn't help at all... Hide food anywhere, and she will find it - she IS a Springer after all! Letting her off a lead does not happen, a rescue with no recall training as a puppy, if allowed off lead, she would never be seen again! And greeting... Well she always went crazy when we come home. So no change there either!
She may have been a little livelier after a couple of days on the food, but after the long hot summer we have had, it could have been the cooler weather that made her more active. I don't think a trial with just 5kg of food was really enough, and as the food is much more expensive than I would normally be able to pay, I was not able to buy the bigger pack to see for sure.

Rozzo1 |
East Cowes, Isle of Wight |
October 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Amazing
5/5

I was sceptical of how a dog food could brighten my aging springer apart from the usual claims of "shiny coat and bright eyes" so I tried this not expecting much, but to my astonishment my dear old boy who has spent recent years at a much more easier pace (for a springer) and to be fair a more manageable old boy, has turned back into a dog in his prime, he has quickened his pace (good, means those pesky pounds of mine have started budging) he is much more alert and active ( he has escaped the garden several times finding holes and weaknesses in the hedging and fencing he hasn't bothered with in a long time). It just shows that what a dog consums obviously does have a huge effect on their behaviour and I for one have definitely switched (kids are older now and can do more chasing )
Thank you Purina for bringing us this brilliant dog food. I would highly recommend

Natsy22 |
Devon |
July 2018
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  • Product Benefit
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  • Pro Plan range offers targetted health benefits to support pet's long-term health
Happy doggy
5/5

My dog loves it and for an old girl she seems to be a lot brighter since having it.
It's got a nice smell to it and my dog wolfs it down happy dog and owner

snowfieuk |
Telford |
July 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
Great product
5/5

My wee dog mia loves pro plan, shes very fussy with food, and doesnt usually stick to 1 dog food for any more than about a week but shes been on this pro plan now for over a month and shes very happy with it .

MummaBear1982 |
Scotland |
July 2018
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  • Product Benefit
  • Product Quality
  • Pro Plan range offers targetted health benefits to support pet's long-term health
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