- Salmon is #1 ingredient
- Made with selected natural ingredients*
- With a natural prebiotic proven to help support digestive health
- Dual shape and size kibbles
- Made in the UK
- Tailored nutrition to help support sensitive skin and digestion
Features
- Salmon is #1 ingredient
- Made with selected natural ingredients*
- With a natural prebiotic proven to help support digestive health
- Dual shape and size kibbles
- Made in the UK
- Tailored nutrition to help support sensitive skin and digestion
- Sensitive digestion with high quality protein (salmon) and rice, to help support good digestion
- Skin sensitivity with vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help manage skin reactions
- Healthy natural defences with antioxidants to help support natural defences
- Complete pet food for adult dogs with sensitive skin, coat and digestion
BETA: Free the Real Dog Inside
We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3&6 fatty acids that helps manage reactions in your dog’s sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.
Ingredients
Salmon meal (17%)
Wheat*
Corn*
Rice* (14%)
Soya meal
Animal fats
Dried beet pulp
Corn protein meal
Dried chicory root*1 (1%)
Digest
Minerals
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)
*Natural ingredients
1Natural prebiotic
Nutrition & Analytical Constituents
Protein: 25.0%
Fat content: 14.0%
Crude ash: 6.0%
Crude fibre: 2.5%
Omega 3 fatty acids: 0.5%
Omega 6 fatty acids: 2.7%
Nutritional additives
IU/kg:
Vit A: 19000
Vit D3: 1100
Vit E: 90
mg/kg:
Iron (II) sulphate monohydrate: (Fe: 78)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 8.7)
Manganous sulphate monohydrate: (Mn: 5.9)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.19)
Daily feeding amounts for adult sensitive dogs (grams per day)
| Dog Body Weight (kg) | Normal Activity (gr/per day) | More Active (gr/per day) |
|---|---|---|
| 10 | 170 | 195 |
| 12 | 195 | 220 |
| 14 | 215 | 245 |
| 16 | 235 | 270 |
| 18 | 255 | 290 |
| 20 | 270 | 310 |
| 22 | 290 | 330 |
| 24 | 310 | 350 |
| 25 | 315 | 360 |
| Dog Body Weight (kg) | Normal Activity (gr/per day) | More Active (gr/per day) |
| 5-10 | 110-170 | 125-195 |
| 10-25 | 170-315 | 195-360 |
| 25-45 | 315-470 | 360-535 |
| 45-70 | 470-630 | 535-720 |
Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.
Reviews
My dog is a fussy eater but she loved Purina beta sensitive with Salmon.I was skeptical because of the size of the kibble but the bigger bites give an extra crunch. Really happy that they added prebiotic for a better digestion.There in nothing else to say my dog is happy and I'm happy.
I’m an owner for a Labrador who has a very sensitive tummy. I found this food to be very good for him with no troubles. He seemed to enjoy it very much and we had no upset stomachs after eating. Overall after using for the length of time the bag lasted his coat seemed to shine. I was very happy with this product and the fact I could recycle the packaging too.
What a difference Purina Beta has made! My dog, who is just over 1 years old, has always been a fussy eater. Going against advice? We had changed his foood twice previously as he was not eating and was itching severely after each meal. His groomer suggested that he had seasonal allergies, but it was clear with the rolling around that he wasn’t tolerating the food. His stools were usually loose and he had no routine of eating or pooing! We wasn’t planning to change his food again but since his weight was plateauing, we felt we had no choice but to try Purina Beta, especially with the suggested healthy digestion claims. The minute the box arrived, I placed it on the floor and Rupert was eager to see inside! We opened the box and showed him the packaging, of which he could keep away from! His nose was in overdrive. Not wanting to upset his tummy anymore, we decided to introduce Purina as a treat. He devoured it!! After a couple of days of trying to combine his old food and Purina, he stopped eating his old food completely and will now only eat Purina. He will now eat one meal daily, whereas before, it was difficult to get him to eat one meal in two days! His breed is renowned for having small appetites but we felt uneasy with his limited weight gain, which has already increased since introducing this new food. His stools are firmer, he goes on a regular basis and he’s not itching anywhere near the amount he was. It’s safe to say that we have a happier pup and a happier mum! We’ve finally found a food that he likes and agrees with him!
Poppy has allergies and can scratch quite a lot so we need to be very careful with her diet. Having been using beta sensitive salmon for two weeks now mixed in with her usual food, I can safely say her scratching has reduced. She also now tends to avoid her original food and pick out the beta food, so obviously Poppy enjoys it! I have also noticed her stools are much better in terms of both consistency and colour. I will certainly be continuing to purchase this in the larger 14kg bags as they are excellent value for money.