Your Pet, Our Passion.
Beta® Dry Dog Food

BETA® Sensitive Salmon Dry Dog Food

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Available sizes:
2kg
14kg
  • Salmon is #1 ingredient
  • Made with selected natural ingredients*
  • With a natural prebiotic proven to help support digestive health
  • Dual shape and size kibbles
  • Made in the UK
  • Tailored nutrition to help support sensitive skin and digestion
Product overview

Features

  • Salmon is #1 ingredient
  • Made with selected natural ingredients*
  • With a natural prebiotic proven to help support digestive health    
  • Dual shape and size kibbles    
  • Made in the UK    
  • Tailored nutrition to help support sensitive skin and digestion        
  • Sensitive digestion with high quality protein (salmon) and rice, to help support good digestion    
  • Skin sensitivity with vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help manage skin reactions    
  • Healthy natural defences with antioxidants to help support natural defences
  • Complete pet food for adult dogs with sensitive skin, coat and digestion

BETA: Free the Real Dog Inside

We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3&6 fatty acids that helps manage reactions in your dog’s sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day. And all this without including any added artificial colours, flavours or preservatives.

Ingredients & nutrition

Ingredients

Salmon meal (17%)
Wheat*
Corn*
Rice* (14%)
Soya meal
Animal fats
Dried beet pulp
Corn protein meal
Dried chicory root*1 (1%)
Digest
Minerals
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)

*Natural ingredients
1Natural prebiotic

Nutrition & Analytical Constituents

Protein: 25.0%
Fat content: 14.0%
Crude ash: 6.0%
Crude fibre: 2.5%
Omega 3 fatty acids: 0.5%
Omega 6 fatty acids: 2.7%

Nutritional additives

IU/kg:
Vit A: 19000
Vit D3: 1100
Vit E: 90

mg/kg:
Iron (II) sulphate monohydrate: (Fe: 78)
Calcium iodate anhydrous: (I: 1.9)
Copper (II) sulphate pentahydrate: (Cu: 8.7)
Manganous sulphate monohydrate: (Mn: 5.9)
Zinc sulphate monohydrate: (Zn: 110)
Sodium selenite: (Se: 0.19)

Feeding guide

Daily feeding amounts for adult sensitive dogs (grams per day)

Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day)
10 170 195
12 195 220
14 215 245
16 235 270
18 255 290
20 270 310
22 290 330
24 310 350
25 315 360
Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day)
5-10 110-170 125-195
10-25 170-315 195-360
25-45 315-470 360-535
45-70 470-630 535-720

Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.
Clean, fresh water should be available at all times.
To monitor your dog’s health, consult a veterinary surgeon regularly.
Introduce BETA gradually over 7 days.

Reviews

4.5
56 reviews

Rating snapshot

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Average customer ratings

Overall
  • Helps keep your dog full of vitality
  • 4.4390243902439
  • Are made with natural ingredients
  • 4.725
  • Supports healthy digestion
  • 4.6923076923077
Great for sensitive tummy’s
5/5

My boy has really enjoyed this sensitive dog food, the kibbles are all good sizes and gives him a nice variety to chomp on. I slowly introduced it into his diet and he has had no tummy issues at all which was really pleasing. He obviously finds it super tasty as he is always happy to eat when placed in front of him. I love that it is made with selected natural ingredients and has natural prebiotic to help his digestive system. It has lots of benefits that are very important for my dog’s health and happiness.

LJHARDY |
NORWICH |
August 2023
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Dogs liked it
4/5

One of my dogs has an extremely sensitive stomach and is pretty much allergic to everything, so was dubious to try this food. Where as the other would be at rubbish if left!
She herself is a fuss pot with food so was not holding out much hope.
Initially she sniffed and circled it numerous times before even trying.
She eventually tried it after the 3rd day, she was very hesitant to take a piece. When she did actually try it she ate nearly the whole bowl.
She then proceeded to try some everyday.
My other dog devoured it on every occasion so whatever she left he ate.
Good sized pieces for dogs to manage, biscuits sound crunchy when being eaten.
The only down side is the smell is quite strong and fishy.
Overall I will purchase this food again.

Wanna2896 |
Swansea |
August 2023
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Purina Adult sensitive
5/5

Day 1 of the new dry food & so far he appears to be enjoying it, he normally picks up the biscuits & spits them out which he did with his first bite then went straight back to the bowl & completely cleared the bowl. Will see what he is like tomorrow after he has had to for it to go through his sensitive stomach. So far he appears to love them.

Simonne1 |
Preston |
August 2023
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Happy pooch with a full belly!
5/5

My German shepard is not only very fussy, but also very sensitive, with allergies and skin irritation, so his diet needs to be carefully managed.
Not only does he LOVE this food, devouring the full bowl in minutes, the redness and irritation that he can suffer if a food is not suiting his is non existent, so for us, this food is amazing!

Mrsconn46 |
Romney Marsh |
August 2023
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